18 Holy-Grail Beauty Picks to Shop From Some of Our Favorite Black-Owned Brands

We’re taking as many steps as possible to support the Black community right now (and forever), and we wholeheartedly encourage you to do the same. As we discussed here, one of the many ways we can do so is to enhance our beauty regimens with products from Black-owned brands. Of course, there is a lot of work being done outside of my desk job and beauty routine, but as I run out of my current stash of skincare, hair, and makeup products, I’ll be exclusively restocking with the Black-owned picks I already know and love in addition to a few new ones I’ve heard great things about.

Last week, Cosmopolitan‘s beauty director, Julee Wilson, gently reminded her 51.5K Instagram followers that Black-owned brands aren’t just for Black people. In fact, a majority of the brands I’ve seen and tried are more shade-inclusive than non-Black-owned brands (especially when it comes to makeup). Just some food for thought. Below, I’m sharing the 18 Black-owned beauty products I have on deck in my shopping cart. Keep scrolling! 

Fenty Beauty’s entire collection of beauty products is nothing short of eye candy. (I may or may not have purchased six different shades of the brand’s Match Stix Shimmer Skinsticks, $25, recently), but this do-it-all mascara is a lash-enhancing formula that I’ve had my eyes on for a while. My current-favorite tube is starting to get dried up, so I’ll be buying this one next. 

I’ve been on a longtime mission to find a natural deodorant that A) works and B) my sensitive underarm skin can tolerate. I have high hopes for this one, and the lemon-meets-jasmine-and-amber scent profile sounds lovely. 

I’ve been a longtime lover of Pat McGrath Labs’ hydrating matte lipstick formula, and I appreciate all the amazing shades that are offered—Meet Skin Show (a collection of nudes), Colour Blitz (a collection of brights), and Vicious Venoms (a collection of moody darks). I’m adding a few new ones to my repertoire.

I absolutely love playing with new foundations, and I haven’t tried a stick option for a while. This one should be a winner considering the hydrating, lightweight formula that’s buildable easy to customize based on how much coverage I’ll want.

My mom actually got me hooked on Juvia’s Place years ago. (She collects eye shadow palettes from the brand like a fiend!) Right now, I have my eye on this pretty pressed highlighter, and the affordable price tag just adds to the appeal!

This fan favorite dries completely clear once you apply it, and the formula is boosted with other skincare-grade ingredients like avocado, jojoba, cacao, and carrot juice. It’s also cruelty-free, fragrance-free, natural, and reef-safe. 

I always prioritize eye shadow palettes and quads that have a variety of finishes. This one is composed of shimmery and matte hues, and each quad comes in the prettiest combination of colors. 

Any beauty products brimming with nourishing organic ingredients always earn bonus points in my book. This co-wash is gentle, hydrating, and strand-savingly adept at detangling, but it also efficiently removes impurities to thoroughly clean your hair. Co-washes are typically created with curly hair in mind, but I keep one in my shower to help heal and hydrate my straw-like bleach-blonde strands. One application every few weeks works like a charm. Up next, 32 Black-Owned Skincare, Hair, and Makeup Brands We Love and Support

Screenshot for your next beauty restock.